What Hypnotic Writing Is Good For

Written by Louis R Burns

Wednesday, 25 March 2009 06:29

You've probably heard of hypnotic writing by now... how it can magically suck cash right out of peoples' pockets, right? In this article, I want to dispel some myths of hypnotic writing and tell you what it can really do.

First off, in any marketing promotion there are 3 elements that savvy marketers know contribute to the end result: the list, the offer and the copy.

The list is the group of people you're marketing to. The best list is one you created yourself and that you have an ongoing relationship with. It's possible that you have more than one list to more than one market. That's where the next item comes in.

What you're selling is the offer. It make a big difference if you offer fishing poles to real estate investors (wrong list). If you offer a fishing product to a fishing list but no one wants it for the price, then that's going to wreck your efforts as well. You want the right offer made to the right list and...

Good copy. If you try to sell a good product to the right people but they can't understand why they should buy it, they probably won't (some usually do anyway if your list is good enough). That's where hypnotic writing comes in.

Many people think hypnosis is about tricking people while they're asleep... or something like that. Hypnosis is simply a state of heightened awareness. That awareness is usually inwardly focused though which is why people trance out. Hypnosis can help people make changes under certain circumstances. You can't make anyone do anything they would be against while awake.

Hypnosis and hypnotic writing work because they gently make suggestions that allow the inner mind to do what the person thought they wanted to do but couldn't. Will hypnotic writing make buying decisions easier for people? Most definitely... as long as the person was open to buying in the first place but maybe just on the fence. If you do manage to trick people into buying, you'll have plenty of returns to show for it. Obviously that's not a good long term business strategy.

As long as you're using hypnotic writing ethically, you'll boost your sales. Remember though that the list and the offer need to be there before much cash can start flowing your way.

About the Author:

To get Louis' 12 lesson hypnotic writing home study course on using NLP and hypnotic copywriting go to http://hypnoticwriter.org. Grab a totally unique version of this article from the Uber Article Directory

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